During the recent years we’ve seen a huge amount of popularity in responsive web design and due to Google’s ‘Mobile Friendly Update‘ we are all practically forced to be ‘mobile friendly’.
Many web designers have now caught onto the responsive web design with the implementation of a similar UI look and feel. Though, this isn’t solely to blame especially with the flooding of themed templates. Sometimes these UI aspects are a good attribute and they’ve kept a steady trend during the last few years to date.
Let’s take a look at a few of these web design trends:
This widespread function has become commonly used and is easily recognizable for users. In this example of a website we designed for Nature Research we maximized the effect of the hamburger menu function.
This minimalistic approach that appeared in the web design world has made a large impact to the industry that will last for a very long time.
Large hero images (Referred to as Banner Images) are a main lead capture
A study was shown that majority of users will scroll past the fold. So limiting content won’t be necessary, depending on the web design project.
Block Tiles are constantly all over the web as they present information for quick and easy scanning. Each block represents a different concept. While they act as “content containers”, their square or rectangular shape makes them easier to re-arrange for different device breakpoints. Here’s an example of Ardoch Youth Foundation’s “Own a Word” where we used block tiling for easy scanning, so their users are able to easily navigate through their site.
The future for web design in 2016 will continue to take on mobile responsive web designs. Following clean white space, modern and flat designs to cater. Clean imagery, solid icons, nice use of minimal colours, block tile designs, and clear clean use of fonts.