Ballantyne

Ballantyne

Digital Partnership.

Ballantyne

About Our Client.

Ballantyne has been helping families make their everyday special occasions better since 1929. Over the last 86 years they have developed a reputation for Dairy Innovation.

Ballantyne supply their product across Australia and export internationally. Their butter product can also be seen and tasted by millions of Qantas domestic and international passengers travelling from Australia.

The Challenge.

Ballantyne’s existing website did not reflect the scale and legacy of the Ballantyne. They looked to engage a digital agency which would update their online presence and enforce their reputation as an international brand with numerous quality products, overseas export capabilities and reputation for Dairy Innovation.

Digital Services.

Custom User Centric Responsive Web Design
Custom Microsite Design
Site Architecture Development
Responsive Web Development
Ongoing Consultation & Support

What We Measure

Though the use of google analytics can measure the positive impact of a user centric solution. Sessions are defined as website interactions per user. New Users are defined as first time visitors. Bounce Rate are defined as users who exit your website from the landing page without interacting with your website.

Sessions: Increase Over 113%
New Users: Increase Over 135%
Bounce Rate: Over 40% Reduction

The Results.

True Agency along with Ballantyne redeveloped an engaging and user friendly international website, various country and brand specific micro websites. Their updated websites now reflect Ballantyne’s reputation for Dairy Innovation and has enabled them to easily manage products, recipes and promotion details through a customised Content Management System.

Client Ballantyne
Focus Custom User Centric Responsive Web Design
Custom Microsite Design
Site Architecture Development
Responsive Web Development
Ongoing Consultation & Support
Launch Site