Cupcake Central.

Cupcake Central.

UX & Responsive Web Design

Cupcake Central.

We love cupcakes.

Cupcake Central are one of Melbourne’s most recognised independent cupcake chains. Backed by a creative and motivated team, they continue to go from strength to strength as they win over our city’s love for food.

UX analysis for an interim solution.

True Agency were engaged by Cupcake Central to help during an interim stage of a larger digital project. Having already engaged another agency, Cupcake Central asked True to help deliver a temporary site that could be designed with enough flexibility to learn more about the behaviour of their online customers.

Understanding the cupcake audience.

Through collaborative web design, we delivered a customised and fully dynamic site which has given Cupcake Central the opportunity to test layouts and further understand customer behaviour through heat / confetti and scroll mapping.


Client Cupcake Central.
Focus Response Custom Web Design
Dynamic WordPress Development
UX Analysis & Strategy
Launch Site