Responsive Ecommerce


A vision for Elites.

PhysElite is an online source for everything health and fitness. Founder Ben Gunn, a qualified and dedicated personal trainer tasked True Agency with designing and bringing to life his vision of PhysElite.

The entire PhysElite team are top professionals in their respective fields. Our design focused on reflecting and maintaining this level of quality that founded the brand. The website delivered a good balance of sales, education and advice. Unfortunately a change in business direction has meant the site is no longer being used.

Bringing it all together.

For PhysElite to engage all target segments, all the websites components needed to work in synergy without feeling like one was dominating another. True designed a website that was balanced with author content, products and lessons/courses.

Ultimately, True delivered a customised design that genuinely reflected PhysElite’s values and goals yet still provided an effective non-intrusive strategy for selling products and courses online.

Custom Course Management.

True developed a custom course management module for PhysElite which allows staff to add and edit courses instructed by the PhysElite team and their associates.

We also built a reporting component that allowed PhysElite instructors to view enrollments and print or export attendance lists for courses they’re instructing. All courses integrate with PhysElite’s TrueCommerce backend to process payments for these classes.

Blogs & Social Integration.

To leverage from the knowledge of the experienced and educated PhysElite team, True integrated social sharing features throughout the site.

Visitors to the site could easily share a course they’d enrolled in, a product they’d purchased or an interesting article they’d read at PhysElite.


Client PhysElite.
Focus Responsive Web Design
WordPress Development
Custom Course Booking System
Launch Site